Sajid Aslam

Sajid Aslam is a freelance web developer based in Chatham, Kent, working with businesses across the UK. 8+ years building WordPress and Next.js websites, improving how they perform in search, and removing repetitive work from the operations behind them.

The writing here comes out of client work rather than keyword research. A guide gets written when the same question has come up enough times in discovery calls that answering it properly once is more useful than answering it again — which is why some topics are covered in depth and others are a short, direct answer.

No rankings are promised, in the articles or anywhere else on this site. Search is not controllable by anyone outside Google, and a provider who tells you otherwise is either guessing or selling. What is offered instead is a clear explanation of the mechanism, so you can judge for yourself whether a given piece of work is worth paying for.