How It Works

A Process Built on No Surprises

Six clear stages from first call to launch — with fixed pricing, defined timelines, and visibility into progress at every step.

01

Discovery

2–4 days

We start with a deep-dive call covering your goals, audience, competitors, and technical constraints. No assumptions — everything gets confirmed in writing before scope is set.

Project brief document Technical requirements list Success metrics defined
02

Strategy & Scope

2–3 days

A fixed-price proposal with a clear scope, milestone breakdown, and timeline. You know exactly what you're paying for and when each piece is delivered.

Fixed-price proposal Milestone timeline Signed agreement
03

Design

3–7 days

Wireframes first, then visual design. Nothing moves to development until you've approved the direction — this is where most miscommunication gets caught and fixed cheaply.

Wireframes Visual design mockups Your sign-off
04

Development

1–6 weeks

Built in milestones with regular progress updates — not a black box where you hear nothing for a month. You see staging builds as they progress.

Staging environment access Weekly progress updates Milestone reviews
05

Testing & QA

2–5 days

Cross-browser and cross-device testing, performance auditing against Core Web Vitals, security review, and a final content/copy pass before anything goes live.

QA checklist sign-off Performance audit report Security review
06

Launch & Support

Ongoing

Go-live with DNS cutover handled carefully to avoid downtime, followed by a post-launch support window (30–90 days depending on project) and optional ongoing maintenance.

Go-live checklist Analytics & Search Console setup Support window begins

Process FAQs

Most clients spend 1–2 hours per week reviewing progress and providing feedback at milestone checkpoints. The heaviest involvement is during Discovery and Design — development runs largely independently once direction is confirmed.

Minor adjustments within the agreed scope are handled as part of normal iteration. Larger scope changes are quoted separately and added to the timeline transparently — no surprise invoices.

Most projects are fixed-price based on the agreed scope from the Strategy phase. Ongoing retainer work (SEO, maintenance, automation management) is billed monthly.

Timelines are built with buffer for revisions. If something genuinely changes scope mid-project, you'll be told immediately with a revised timeline — not at the deadline.

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