eCommerce & Marketplaces
eBay, Amazon and Etsy do not rank listings the way Google ranks pages, and applying web SEO advice to a marketplace listing is why a lot of optimisation work does nothing. These guides cover what each platform's search actually rewards, what it costs to sell there, and how to keep an account healthy.
More on ecommerce & marketplaces
How to Start Selling on eBay UK
Private or business account, what it really costs, what HMRC sees, and the first ten listings done properly rather than quickly.
8 min read
eBay Promoted Listings: Standard vs Advanced
One charges when you sell, one charges when someone clicks. Choosing between them is a margin question before it is a marketing one.
7 min read
eBay Seller Performance Standards Explained
Three levels, a handful of metrics, one evaluation date a month. Here is what each one measures and how to stay on the right side of it.
6 min read
eBay Shop Subscriptions UK: Which Level Is Worth It?
A shop subscription is a fee you buy to reduce other fees. The maths decides which level, not the branding.
6 min read
eBay Account Management: What a Managed Service Covers
What you should get, what you should never hand over, and how to tell a real service from a listing factory.
7 min read
eBay Item Specifics: Why They Matter for Search
The filters down the side of eBay search run on item specifics. Leave one blank and you are not in that filter at all.
5 min read
How to Sell on Amazon UK
Plans, fees, registration, VAT and the first listings — plus the policy mistakes that end Amazon accounts before they get going.
8 min read
Amazon FBA vs FBM: Which Should You Use?
FBA is not automatically better. It is better for some products, at some volumes, with some margins. Here is how to tell which.
7 min read
Amazon PPC: A Practical Guide for Sellers
Amazon advertising rewards structure and punishes neglect. A campaign set-up you can actually manage, and the maths that keeps it profitable.
8 min read
Amazon A+ Content: What It Is and How to Use It
A+ replaces the plain product description with images, comparison charts and brand story. Here is how to use it well, and the rules that get it rejected.
6 min read
Amazon Account Health and Avoiding Suspension
Amazon rarely suspends without warning. The warnings are on one dashboard, and most sellers look at it too late.
6 min read
How to Sell on Etsy UK
What you are allowed to sell, what it costs, what the law expects of a UK shop, and how to build listings Etsy search can actually find.
7 min read
Etsy SEO: How Etsy Search Ranks Listings
Etsy search is two steps: does your listing match, and is it likely to sell. Most Etsy SEO advice only covers the first.
7 min read
Etsy Fees UK Explained
Six fee lines, VAT on top, and one advertising fee that can more than double the total. Here is what a UK Etsy sale actually costs.
6 min read
Etsy Listing Photos and Descriptions That Sell
The first photo earns the click. The rest of the photos and the description earn the sale. Here is how to plan both.
6 min read
Etsy Ads: Are They Worth It?
Etsy Ads can work, but only on listings that already convert, with a budget set from margin rather than hope.
5 min read
eBay Product Listing Optimisation Checklist
Everything worth checking on a listing, ordered by how much it affects whether you get seen.
2 min read
How to Write Better eBay Product Titles
Eighty characters, all of it working. A structure that holds up across most categories.
2 min read
eBay Product Research: What Should Sellers Analyse?
Demand, competition, margin. The third one is where most products fail, and it is the one calculated last.
2 min read
How to Improve eCommerce Product Descriptions
Answer the questions that otherwise become messages. And stop using the manufacturer's copy.
2 min read
Amazon Product Listing Optimisation Guide
Amazon has its own conventions, and applying eBay habits to it is why a lot of listing work does nothing.
2 min read
Common eCommerce Listing Mistakes
The mistakes that cost visibility, the ones that cost sales, and the two that can cost you the account.
2 min read
eBay vs Amazon: Which Marketplace Is Better for Sellers?
They suit different products and different risk appetites. Here is how to tell which one fits yours.
2 min read
How eBay's Cassini Search Engine Ranks Listings
Cassini does two jobs: deciding whether your listing appears at all, then deciding where. Knowing which one is failing tells you what to fix.
6 min read