SEO
Most SEO advice is either a keyword-tool screenshot or a list of tactics with no explanation of the mechanism underneath. These guides start from how Google actually crawls, indexes and ranks a page, because that is what tells you which of the tactics are worth your time.
More on seo
Google Business Profile Optimisation Guide
The free listing that decides most local enquiries. Here is how to set it up so it ranks, converts and does not get suspended.
9 min read
Local Citations and NAP Consistency
Your name, address and phone number, the same everywhere. Dull, cheap to fix, and quietly costly when it is wrong.
6 min read
How to Get More Google Reviews (Within the Rules)
Ask everyone, at the right moment, with one tap. Do not pay, do not filter, do not fake. That is most of it.
7 min read
Local SEO for Service-Area Businesses
You work across a county but Google ranks you from one postcode. Here is how to make that work for you rather than against you.
6 min read
Keyword Research for Small Businesses
You do not need a £100-a-month tool to find what your customers search for. You need a method, and the discipline to give each page one job.
8 min read
Search Intent Explained (And Why It Decides Rankings)
The right keyword on the wrong kind of page will not rank. Intent is the reason, and the results page tells you what it is.
6 min read
How to Write SEO Content That Ranks
Not keyword density, not word counts. A clear answer, real expertise and a structure that makes both easy to find.
8 min read
Link Building for Small Businesses: What Still Works
The links that help a small business are the ones that would exist even if Google did not. Here is where to find them.
8 min read
Schema Markup: A Practical Guide for Business Websites
A handful of schema types are worth adding to a business site. Several popular ones no longer do anything in Google. Here is which is which.
7 min read
Google Search Console: A Guide for Business Owners
The free tool that tells you what Google actually thinks of your site. Twenty minutes a month is enough, if you know where to look.
6 min read
Website Migration SEO Checklist
Most traffic lost in a redesign is lost through missing redirects. This checklist is how to avoid being one of those sites.
8 min read
How Much Does SEO Cost in the UK?
From a one-off audit to a monthly retainer, here is what UK SEO typically costs, why the range is so wide, and how to tell value from a cheap package.
8 min read
Pillar guideWhy Is My Website Not Ranking on Google?
Work through these in order. Most sites that are not ranking fail at step one or two, and never find out.
4 min read
Technical SEO vs On-Page SEO: What's the Difference?
One controls access, the other controls meaning. Knowing which is broken tells you what to buy.
2 min read
How Google Crawls and Indexes a Website
Four stages, four different failure modes. Most SEO confusion comes from treating them as one process.
3 min read
How Long Does SEO Take to Work?
Technical fixes show in weeks. Authority takes months. Here is what to watch in between so you are not flying blind.
3 min read
SEO Website Audit Checklist
What to check, in the order that matters, with the reason each item is on the list.
3 min read
How to Improve Organic Search CTR
You are already ranking. People are just not clicking. This is the fastest improvement available in SEO.
3 min read
Internal Linking: A Practical SEO Guide
The most under-used lever in SEO, mostly because it is invisible and nobody sells it as a product.
4 min read
How to Create an SEO-Friendly Website Structure
Structure is decided early and expensive to change. Here is how to get it right the first time.
3 min read
Pillar guideHow to Build Topical Authority for a Website
Ten articles on one topic outperform fifty on ten. Here is why, and how to plan the ten.
3 min read
Local SEO: How to Rank in Your Area
Two sets of results, three ranking factors, one of which you can never change. Here is how local search works and where to put your effort.
9 min read