Makers & Crafters
You make great products but listings aren't converting. Optimised copy and photography guidance fix that.
Etsy Management
Etsy Store Setup & Management — Listing SEO & Growth
Etsy search works differently from Google or eBay. Professional store setup, listing SEO tuned to Etsy's algorithm, and ongoing growth management to turn browsers into buyers.
Quick Answer
Etsy store management covers shop setup and branding, listing SEO (titles, tags, and descriptions tuned for Etsy search), pricing strategy, and ongoing optimisation based on search analytics. Etsy's algorithm rewards listing quality, conversion rate, and customer experience — getting these right early compounds visibility over time.
What's Included
Etsy shop setup and branding
Listing creation with SEO-optimised titles and tags
Product photography guidance
Pricing and shipping strategy
Etsy Ads campaign setup (optional)
Customer message templates and review strategy
Search analytics review and listing refresh cycles
Monthly performance reporting
Who Is This For?
Existing Etsy Sellers Plateauing
Sales have stalled. An SEO and pricing audit usually uncovers quick wins within the first month.
Multi-Channel Sellers
Already selling on eBay, Amazon, or your own store — add Etsy as a complementary channel for handmade and niche goods.
How It Works
1
Shop Audit
Review of current listings, SEO performance, and conversion rate.
2
Listing Optimisation
Rewriting titles, tags, and descriptions for Etsy search algorithm fit.
3
Strategy
Pricing, shipping, and promotional strategy aligned to your margins.
4
Ongoing Growth
Monthly listing refreshes and performance-driven adjustments.
Client Result
+210% Shop Views
Handmade jewellery shop saw a 210% increase in shop views within 60 days after a full listing SEO overhaul.
Pricing
Starter
From £249
- Shop setup
- Up to 15 listings optimised
- Basic SEO
- Launch support
Growth
£399/mo
- Up to 50 listings
- Full SEO strategy
- Etsy Ads setup
- Monthly refresh cycle
- Performance reports
Scale
£799/mo
- Unlimited listings
- Full shop management
- Ads optimisation
- Review strategy
- Priority support
Common Questions
Etsy's search algorithm weighs listing quality score, tag relevance, recency, and conversion rate far more heavily than backlinks or domain authority — it's a closed marketplace search, not the open web.
I provide detailed photography guidance and shot-list direction, but on-location photography isn't included — I can recommend trusted photographers if needed.
Etsy Ads can accelerate visibility for well-optimised listings, but they work best as a complement to strong organic SEO, not a replacement for it.
I recommend reviewing top listings monthly and refreshing tags/titles quarterly based on search term performance data from Etsy's Shop Manager.