AI Search (AEO & GEO)
AI answer engines still mostly draw on pages that already rank and are easy to quote. That makes AI search less of a new discipline than it is sold as, and more of a test of whether your content is clear, specific and attributable. These guides explain the mechanism and the practical changes that follow from it.
More on ai search (aeo & geo)
What Is Generative Engine Optimisation (GEO)?
GEO started as a research paper. Here is what it actually found, and why its headline number does not mean what most marketers say it means.
8 min read
How to Appear in Google AI Overviews
Google has published exactly what it takes to be eligible for AI Overviews. It is shorter than the courses selling the secret.
8 min read
How to Get Your Business Cited by ChatGPT and Perplexity
Most sites missing from ChatGPT and Perplexity answers are not being out-written. They are blocking the wrong bot.
8 min read
AEO vs SEO: What Actually Changes?
Most of AEO is SEO. The differences are real but small, and they are not worth a second retainer.
6 min read
How to Structure Content for AI Answers
The structure that gets you quoted by AI is the structure that makes a page easy for a busy person to skim. No more, no less.
6 min read
llms.txt Explained: Does Your Site Need One?
llms.txt is a sensible idea for documentation sites. For most business websites it is optional, and Google says it ignores it.
4 min read
Entity SEO and the Knowledge Graph
Search engines and AI tools need to know your business is one specific thing. Here is how to make that unambiguous.
6 min read
What Is AEO? Answer Engine Optimisation Explained
AEO is a label, not a new discipline. Here is what it actually describes, and which parts of the old advice no longer hold.
7 min read