MCN Coin — Web3 Project Website
A crypto project website across two generations, and the editorial discipline a Web3 site needs to be useful without becoming a promotional liability.
- Client
- MCN Coin
- Industry
- Cryptocurrency / Web3
- Services
- Web development · WordPress development · Website redesign
What this is based on: Two generations of site backups, the commercial theme and the full Elementor add-on stack in the repository, plus the live site. The original domain mcncoin.co now redirects to mcncoin.io.
MCN Coin is a cryptocurrency project whose public site describes the token, its roadmap and its community. The site is the project's primary explanatory surface — for a Web3 project the website is frequently the only thing between a curious visitor and a whitepaper they will not read.
- Project type
- Web3 project website, built and later rebuilt
- Sector
- Cryptocurrency / Web3
The challenge
Crypto project sites have a structural problem: the audience ranges from people who understand token standards to people who have never used a wallet, and the same page has to serve both without patronising one or losing the other. The content is also unusually volatile — roadmaps move, exchange listings change, documentation is revised — so the site has to be editable by the project rather than by a developer.
The objectives
- Explain the project clearly to a non-technical visitor
- Present tokenomics, roadmap and documentation without burying them
- Make the content editable by the project team without developer involvement
- Rebuild on a stronger foundation once the project's positioning had settled
Approach
WordPress with Elementor, on a theme built for cryptocurrency projects. That combination is unglamorous and correct for this case: the content changes constantly and the people changing it are not developers. A custom build would have been faster to load and slower to maintain, and maintenance is the binding constraint on a project site whose roadmap moves monthly.
Implementation
Two generations
The repository holds the original site and a later rebuild, kept side by side. The rebuild is where the positioning tightened — the project's own description moved on, and the site was restructured rather than patched.
Keeping the previous generation intact rather than overwriting it is a small discipline that pays off: content, assets and structure from the old site remained available throughout the rebuild.
Theme and page building
A commercial cryptocurrency WordPress theme provides the base, extended with Elementor Pro and a deliberately chosen add-on stack:
- Elementor Pro for layout and templating
- A timeline add-on, used for the roadmap — the one content type on a crypto site that genuinely needs a purpose-built component
- Tabs and advanced-widget add-ons for dense information sections
- Cryptocurrency-specific widgets for token and market data presentation
Each add-on earns its place against a specific content requirement. That matters more than usual here: Elementar add-on stacks are where crypto sites accumulate weight, and a page that takes eight seconds on a phone loses the exact audience the project needs.
Content architecture
The sections a visitor actually looks for, in the order they look for them: what the token is, what the project intends to do, when, and where to find the documentation. The roadmap is treated as a first-class component rather than a paragraph, because it is the thing returning visitors come back to check.
Editability
The deciding constraint. Roadmap stages, token details, partner listings and team information all needed to be changeable by the project without a deployment. Elementor templates plus structured content blocks achieve that, and it is the reason the stack choice was right despite the page-weight cost.
Technology
- WordPress
- Elementor Pro
- Commercial cryptocurrency theme
- Elementor timeline add-on
- Elementor tabs and advanced widget add-ons
- Cryptocurrency data widgets
Decisions worth explaining
WordPress and Elementor rather than a custom build
The content changes constantly and the people changing it are not developers. A custom site would load faster and be edited less, which on a project site is the wrong trade.
Roadmap as a dedicated timeline component
It is the section returning visitors come back for. A roadmap written as paragraphs is unscannable and goes stale invisibly; a structured timeline makes the current stage obvious.
Rebuild rather than patch when the positioning changed
Structural drift in a site's information architecture is not fixable by editing copy. Once the project described itself differently, the site needed to be organised differently.
What it produces
A live project website at mcncoin.io presenting the token, roadmap and documentation, editable by the project team without developer involvement, across two generations of the project's positioning.
What it teaches
- For a project whose content changes monthly, editability beats page weight. That trade is not universal and should be made explicitly.
- The roadmap is the highest-traffic section of a crypto site and is almost always the worst-built one.
- Keeping the previous generation of a site intact during a rebuild costs disk space and saves days.
What this project demonstrates
- Working in Web3 without making financial claims — the site explains the project and does not recommend it.
- Choosing a maintainable stack over a faster one when the content volatility justifies it.
- Add-on discipline on an Elementor build, where uncontrolled stacks are the usual cause of a slow crypto site.
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Worked examples
Questions about this project
If yours isn't here, send it over — I reply within one working day.
WordPress with Elementor Pro, on a commercial cryptocurrency theme, extended with timeline, tabs and crypto-data widgets. All confirmed from the theme and plugin files in the project repository.
No. This describes website development work. Nothing here is a statement about the token's merits, safety, legitimacy or performance, and nothing here is financial advice.