Retail / eCommerceWooCommerce DevelopmentSEOSpeed Optimisation
340% Sales Growth for UK Florist
Rebuilt a slow, outdated WooCommerce store into a high-converting, lightning-fast eCommerce platform resulting in 340% revenue growth in 90 days.
+340%
Revenue
Online revenue 90 days after launch
1.4s
Load Time
Down from 8.3 seconds
-62%
Abandonment
Cart abandonment rate reduction
96
Lighthouse
Performance score achieved
01The Challenge
Bloom & Co had a 6-year-old WooCommerce store that was loading in 8+ seconds, had a confusing checkout, and was ranking on page 4 for their key product terms. Cart abandonment was 87%.
02The Approach
- Full technical audit of existing site
- Customer journey mapping and heatmap analysis
- Rebuilt on custom WooCommerce theme with optimised checkout
- Implemented Redis caching and WebP image pipeline
- On-page SEO and schema markup across all product pages
03The Solution
A complete rebuild of the WooCommerce store with a custom theme, streamlined 2-step checkout, automatic upsells, and a full SEO/speed optimisation package. Site speed went from 8 seconds to 1.4 seconds.
Tech Stack Used
WooCommercePHPRedisCloudflareSchema.org
"Sajid transformed our outdated website into a high-converting WooCommerce store. Sales increased by 340% in the first three months."
Sarah Thompson — Founder, Bloom & Co